We believe prevention is the best kind of medicine and knowledge is power.
Celebrating 25 years in the Canadian Natural Health industry
We’ve brought like-minded natural health brand partners together to cater to your wellness needs.
VGM offers a 360-degree wellness approach using
Authentic, evidence-based, accredited content
Top-quality health and wellness products
A passionate and efficient team that works with you
Our Values
We deeply echo our values. And so do our partners.

All-natural
Nature has the best antidotes. We strive to bring products that are organic and natural to your table. With minimum processing and zero adulteration, you buy the purest and best quality goods here.

Allergen-free
We try to work with brands that make allergen-free products. These are either manufactured in an allergen-free facility or come with a statutory warning indicating potential allergens.

Curated
Our team has LITERALLY put the product catalogue together. Because we sell what we believe in. And we stand by the quality of the curated products. So, WYSIWYG (What you see is what you get)!

Veganism & Animal Welfare
As clean living enthusiasts, we believe in harnessing the goodness of greens. Also, we hold our furry, flying, crawling and hibernating friends closest to our hearts. #CrueltyFree goes without saying.

Family-owned Businesses
As a homegrown publishing brand, we love family-owned businesses. Our partners use the choicest of ingredients, sound scientific wisdom and lots of love, in their formulations.

Ethical and Sustainable
Fairtrade is cardinal and we pledge to support it. Our partners ethically source ingredients from across the globe. They put our planet above all else. We also encourage businesses to package and ship products.
Our Vision
To normalize holistic and mindful living in Canadians.

Our Mission
To empower health-conscious Canadian consumers in making informed buying decisions by creating accessible, unique, authentic and evidence-based health and wellness content.

We believe in and practice diversity and gender equality. We extensively work with small, family-run and women-led businesses across the world to support women’s empowerment in every way.

We strongly support sustainability and planet-positivity. We try our best to do our bit towards fighting climate change, world hunger, health inequity and the global water crisis.
Our Story

Get a sense of how Trent Nellis and his team bridged the gap between health and fitness since 1997.
Listen to VGM’s story on the Natural Health Influencer Podcast.